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"La supply chain face aux défis de la livraison e-commerce : entre intégration et flexibilité, quelles solutions packaging ?"

Abstract : In order to make a product available and enhance it in traditional sales formats (brick and mortar), manufacturers, distributors and consumers now recognise the logistics and marketing functions of packaging as vital. But what about e-commerce and its constitutive chain members – do they lag behind regarding this trend? Can the same parcel packaging fulfil both logistical functions and marketing functions, in particular in order to satisfy the online shopper? We explore these questions by studying the transfer potential of the concepts ‘integration’ vs ‘flexibility’, relevant for the brick and mortar shops in traditional supply chains, to the packaging used for the delivery of online goods in e-commerce supply chains, also called ‘e-supply chains’. The presentation of a field study we conducted amongst millennials supports this reflection.
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https://hal.archives-ouvertes.fr/hal-01985557
Contributor : François Fulconis <>
Submitted on : Friday, January 18, 2019 - 10:17:09 AM
Last modification on : Monday, March 2, 2020 - 10:31:37 AM

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François Fulconis, Bernd Philipp. "La supply chain face aux défis de la livraison e-commerce : entre intégration et flexibilité, quelles solutions packaging ?". Logistique & Management, Taylor & Francis, 2019, 27 (2), pp.132-147. ⟨10.1080/12507970.2018.1546127⟩. ⟨hal-01985557⟩

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