Interference effects in competitive sponsorship clutter

Liste complète des métadonnées

https://hal.archives-ouvertes.fr/hal-01914912
Contributor : Isabelle Celet <>
Submitted on : Wednesday, November 7, 2018 - 11:22:56 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

Identifiers

Collections

Citation

Benjamin Boeuf, François Carrillat, Alain D’astous. Interference effects in competitive sponsorship clutter. Psychology & Marketing, 2018, 35 (12), pp.968 - 979. ⟨10.1002/mar.21149⟩. ⟨hal-01914912⟩

Share

Metrics

Record views

23