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Interference effects in competitive sponsorship clutter

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https://hal.archives-ouvertes.fr/hal-01914912
Contributor : Isabelle Celet <>
Submitted on : Wednesday, November 7, 2018 - 11:22:56 AM
Last modification on : Wednesday, September 30, 2020 - 3:19:06 AM

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Benjamin Boeuf, François Carrillat, Alain D’astous. Interference effects in competitive sponsorship clutter. Psychology & Marketing, 2018, 35 (12), pp.968 - 979. ⟨10.1002/mar.21149⟩. ⟨hal-01914912⟩

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