« Possessions and the extended self, Journal of Consumer Research, vol.15, issue.2, pp.139-168, 1988. ,
« Product shape as a design innovation strategy », Journal of Product Innovation and Management, vol.4, pp.274-283, 1987. ,
« Seeking the ideal form : product design and consumer response, Journal of Marketing, vol.59, pp.16-29, 1995. ,
« New products: what separate winners from loosers ?, Journal of Product and Innovation Management, vol.4, pp.169-184, 1987. ,
« Le marketing sensoriel : la quête de l'intégration théorique et managériale, pp.5-11, 2003. ,
, Consumers and their brands: developing relationship theory in consumer research, vol.24, pp.343-373, 1998.
, Le besoin de réassurance en consommation alimentaire, pp.67-85, 2001.
« Le design est-il comestible ? », Actes de la 3ème journée AFM sur le marketing agro-alimentaire de Montpellier, 2007. ,
, Cognitive Effort, Affect, and Choice », vol.24, pp.147-158, 1997.
« Research on innovation: a review and agenda for marketing science, Marketing Science, vol.25, pp.687-717, 2006. ,
« The role of expectancy and relevancy in memory for verbal and visual information: what is incongruency? », Journal of Consumer Research, vol.18, pp.475-492, 1992. ,
, Consumer evaluation of novel kiwifruit: willingness to pay, vol.85, pp.2519-2526, 2005.
« Effects of schema congruity and involvement on product evaluations, Advances in Consumer Research, vol.22, pp.210-216, 1995. ,
« La sensibilité esthétique personnelle : à la recherche de types esthétiques de consommateurs, Actes de la 1ère journée du Marketing Sensoriel, 2002. ,
, , pp.33-48, 2004.
Analyse de données qualitatives, 2 ème édition, 2003. ,
« Consumer innovativeness: concepts and measurements, Journal of Business Research, vol.57, pp.671-695, 2004. ,
« The Role of Optimum Stimulation Level in Exploratory Consumer Behavior, Journal of Consumer Research, vol.19, pp.434-448, 1992. ,
« What separates the winners from the losers in new food product development?, Trends in Food Science & Technology, vol.14, issue.1, pp.58-64, 2003. ,
« The communicative power of product packaging: creating brand identity via lived and mediated experience, Journal of Marketing Theory and Practice, pp.62-76, 2003. ,
« Consumers' Variety Seeking Tendency With Respect to Foods: Measurement and Managerial Implications, European Review of Agricultural Economics, vol.19, issue.2, pp.181-195, 1992. ,