La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock

Abstract : This article discusses the satisfaction formation process within a live performance framework, a rock festival. In addition to the impact of traditional dimensions of the lived experience on satisfaction often highlighted in the cultural field, it also shows that, in the specific case of rock festivals, an additional condition lies in the fact that spectators really have the perceived feeling of having participated in a real rock event. An exploratory qualitative phase (followed by a quantitative study) support theoretical sources and intuitions along these lines. Managerial implications, structured around a work on perception, are proposed to the organizers to ensure spectator satisfaction.
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Alice Sohier, Joël Bree. La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock. Décisions Marketing, Association Française du Marketing, 2014, pp.95-115. ⟨10.7193/DM.075.95.115⟩. ⟨hal-01885778⟩

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