Les métriques d’audience comme agents de transformation du journalisme en ligne ?

Alan Ouakrat 1
1 Irmeccen - Institut de Recherche Médias, Cultures, Communication et Numérique
CIM - CIM - Communication, Information, Médias - EA 1484
Abstract : ABSTRACT – Audience metrics are now included in the majority of online press output. They made their sudden entrance into newsrooms in the form of dashboards for realtime monitoring of the audience’s behavior on a given site. At the interface between supply and demand in the online news market, metrics help to frame the editorial production of web reports. This article will study their organizational and editorial influence.
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Alan Ouakrat. Les métriques d’audience comme agents de transformation du journalisme en ligne ?. Etudes digitales, Classiques Garnier, 2016, 2 (2), ⟨10.15122/isbn.978-2-406-07064-1.p.0107⟩. ⟨hal-01884107⟩

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