, The ratio between anonymous comments and single sign-on comments

, The ratio between the number of the commenters and that of the comments

, The shaping of a minority opinion (in the case of Delfi

, (online) http://jssidoi.org/jesi, The International Journal ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES12) ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2018.

, References

H. Ahn, The Effect of Online News Story Comments on Other Readers' Attitudes: Focusing on the Case of Incongruence Between News Tone and Comments. Department of Telecommunication and Film. University of Alabama Libraries. Retrieved from https, 2001.

M. R. Alavijeh, A. Esmaeili, A. Sepahvand, and V. Davidavi?ien?, The effect of customer equity drivers on word-of-mouth behavior with mediating role of customer loyalty and purchase intention, In?inerin? ekonomika = Engineering economics, vol.29, issue.2, pp.236-246, 2018.

A. Com, Top Sites in Lithuania. Retrieved from https, 2018.

J. Andreoni and R. Petrie, Public goods experiments without confidentiality: a glimpse into fund-raising, Journal of Public Economics, vol.88, issue.7-8, pp.1605-1628, 2004.
DOI : 10.1016/S0047-2727(03)00040-9

P. Bakker, Journalism without Infrastructure-a Realistic Option, Tijdschrift voor Communicatiewetenschap, vol.38, issue.3, pp.250-258, 2010.

E. E. Buckels, D. P. Trapnell, and L. D. Paulhus, Trolls just want to have fun, Personality and Individual Differences, vol.6, issue.7, pp.97-102, 2014.

D. Cho and A. Acquisti, The More Social Cues, The Less Trolling? An Empirical Study of Online Commenting Behavior Retrieved from http, Proceedings of the Twelfh Workshop on the Economics of Information Security, 2013.

D. Cho and S. Kim, Empirical analysis of online anonymity and user behaviors: the impact of real name policy, Proceedings of the 45th Hawaii International Conference on System Sciences, 2012.

. Delfi and . Lt, News portal, commenting terms Retrieved from https, 2018.

N. Djuric, J. Zhou, R. Morris, M. Grbovic, V. Radosavljevic et al., Hate Speech Detection with Comment Embeddings, Proceedings of the 24th International Conference on World Wide Web, WWW '15 Companion, 2015.
DOI : 10.1145/2740908.2742760

V. S. Ekstrand, The Many Masks of Anon: Anonymity as Cultural Practice and Reflections in Case Law, SSRN Electronic Journal, vol.18, issue.1, pp.1-36, 2013.
DOI : 10.2139/ssrn.2322818

A. Ferry, Anonymity : The Literary History of a Word, New Literary History, vol.33, issue.2, pp.193-214, 2002.
DOI : 10.1353/nlh.2002.0015

L. Festinger, A Theory of Social Comparison Processes, Human Relations, vol.20, issue.2, pp.117-140, 1954.
DOI : 10.1037/h0072083

E. Goodman and F. Cherubini, Online Comment Moderation: Emerging Best Practices, World Association of Newspapers and News Publishers Retrieved from http://www.wan-ifra.org/reportsonline-comment-moderation-emerging-best-practices Hanamirian, J. 2012. The Right to Remain Anonymous: Anonymous Speakers, Confidential Sources and the Public Good. Columbia University Academic Commons, pp.8-12, 2013.

K. A. Heatherly, A. L. Fargo, and J. A. Martin, Anonymous Online Comments: The Law and Best Media Practices from Around the World. International Press Institute Retrieved from https://ipi.media/wp-content/uploads The World Association of Newspapers and News Publishers, The 2016 Global Report on Online Commenting, 2014.

K. Kardelis, Mokslini? tyrim? metodologija ir metodai [Methodology and methods of scientific research]. 2-asis pataisytas ir papildytas leidimas, 2002.

S. Kiesler, E. R. Kraut, P. Resnick, and A. Kittur, Regulating behavior in online communities. Building Successful Online Communities: Evidence-Based Social Design, 2012.

E. Kim and Y. Sun, The effect of replies in Internet news on the audience, The Korean Journal of Journalism & Communication Studies, vol.50, issue.4, pp.33-64, 2006.

E. Krysowski and J. Tremewan, Anonymity, Social Norms, and Online Harassment, 2015.

T. Limba and A. ?idlauskas, Secure personal data administration in the social networks: the case of voluntary sharing of personal data on the Facebook, Entrepreneurship and Sustainability Issues, vol.5, issue.3, pp.528-541, 2018.
DOI : 10.9770/jesi.2018.5.3(9)
URL : https://hal.archives-ouvertes.fr/hal-01773973

. Lrytas and . Lt, News portal, privacy policy. Retrieved from https, 2018.

D. R. Millen and J. F. Patterson, Identity disclosure and the creation of social capital. Extended Abstracts on Human Factors in Computing Systems, 2003.
DOI : 10.1145/765891.765950

A. Mishra and R. Rastogi, Semi-Supervised Correction of Biased Commenting Ratings (online) http://jssidoi.org/jesi, Wide Web Conference Session: Frau and Bias in User Rating, 2012.
DOI : 10.1145/2187836.2187862

C. Nobata, J. R. Tetreault, A. O. Thomas, Y. Mehdad, and Y. Chang, Abusive Language Detection in Online User Content Retrieved from http, 2016.
DOI : 10.1145/2872427.2883062

T. J. Nockleby, Hate Speech Definition. Encyclopedia of the American Constitution Retrieved from https://www.encyclopedia.com/politics/encyclopedias-almanacs-transcripts-and-maps/hate-speech, 2000.

S. Rains, The Impact of Anonymity on Perceptions of Source Credibility and Influence in Computer-Mediated Group Communication: A Test of Two Competing Hypotheses, Communication Research, vol.26, issue.1, 2007.
DOI : 10.1016/0378-7206(94)00023-C

J. Raudeli?nien?, V. Davidavi?ien?, M. Tvaronavi?ien?, and L. Jonu?ka, Evaluation of Advertising Campaigns on Social Media Networks, Sustainability, vol.5, issue.4, pp.1-14, 2018.
DOI : 10.9770/jesi.2017.5.2(10)

B. Reader, Free Press vs. Free Speech? The Rhetoric of ???Civility??? in Regard to Anonymous Online Comments, Journalism & Mass Communication Quarterly, vol.89, issue.3, pp.495-513, 2012.
DOI : 10.1177/1077699012447923

Z. Reich, User Comments. The transformation of participatory space Participatory Journalism: Guarding Open Gates at Online Newspapers, 2011.

S. D. Reicher, R. Spears, and T. Postmes, A Social Identity Model of Deindividuation Phenomena, European Review of Social Psychology, vol.7, issue.1, pp.161-198, 1995.
DOI : 10.1146/annurev.ps.30.020179.002221

D. A. Santana, Virtuous or Vitriolic, Journalism Practice, vol.11, issue.2, pp.18-33, 2014.
DOI : 10.2307/2082797

A. ?idlauskas, Vartotoj? draugi?kos aplinkos k?rimo principai ir ypatumai elektronin?se parduotuv?se [User friendly interface creation principles and features on the online shops]. Mykolo Romerio universitetas, 2015.

A. ?idlauskas, Vartotoj? elektronini? duomen? apsaugos ypatumai [Users electronic data protection features]. Mykolo Romerio universitetas. Retrieved from https, pp.443-25184230, 2017.

S. ?i?ulák, Userfocus - tool for criminality control of social networks at both the local and international level, Entrepreneurship and Sustainability Issues, vol.5, issue.2, pp.297-314, 2017.
DOI : 10.9770/jesi.2017.5.2(10)

J. D. Solove, The Future of Reputation: Gossip, Rumor, and Privacy on the Internet Retrieved from https, 2007.

J. Suler, The online disinhibition effect, International Journal of Applied Psychoanalytic Studies, vol.7, issue.3, pp.321-326, 2005.
DOI : 10.1002/aps.42

, The European Court of Human Rights. 2013. Case of Delfi AS v. Estonia. Retrieved from https, pp.1-126635

M. Tvaronavi?ien?, TOWARDS SUSTAINABLE AND SECURE DEVELOPMENT: ENERGY EFFICIENCY PECULIARITIES IN TRANSPORT SECTOR, Journal of Security and Sustainability Issues, vol.7, issue.4, pp.719-725, 2018.
DOI : 10.9770/jssi.2018.7.4(9)

M. Weicher, Anonymity and its implications, Proceedingsof the American Society for Information Science and Technology, vol.43, issue.1, pp.1-11, 2007.

H. Yang, The effects of the opinion and quality of user postings on Internet news readers' attitude toward the news issue, The Korean Journal of Journalism & Communication Studies, vol.52, issue.2, pp.254-281, 2008.

V. Zeno-zencovich, Anonymous Speech on the Internet Media Freedom and Regulation in the New Media World Retrieved from: https://ssrn, The International Journal ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, vol.5, issue.412, pp.103-116, 2014.

P. G. Zimbardo, The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. Nebraska symposium on motivation, 1969.

, News portal, commenting terms. Retrieved from https, 2018.

, He has published over 30 articles in Lithuanian and foreign scientific journals, monograph, textbook, focused on e-government and e-business. His additional areas of research and expertise are ? IT law regulation and policy, digital content, digital media, privacy and data protection issues. Tadas Limba is a member of Lithuanian Computer Society since, 2007.

, He is visiting professor at Zaragoza University in Spain. He plays an active role in international communication and development of joint double degree studies program

O. Id:-orcid,

, Aurimas ?IDLAUSKAS is the Information Security Officer at Lithuanian National Radio and Television. He got two Master's degrees in Electronic Business Management (Cybersecurity Management in 2018 and Electronic Business Management in 2015) from Mykolas Romeris University. His areas of interest are cybersecurity, data protection, IT systems, p.entrepreneurship

, ORCID ID: orcid.org, pp.0-0003