Les valeurs publiques locales au fil des décennies à travers la communication rennaise

Abstract : This paper is a longitudinal study of the city image of a French regional capital. The study of public communication policies, conducted over several years, is an opportunity to identify the contents of discourses as they are conveyed, and highlight the prevailing ideologies in a particular territory at a given time. Therefore, ideologies around " Urban projects " , " Cultural development " , " Creative city " , are deployed according to trends in society and not according to the identity of the territory. Results relate to the performative utterances of the speech about image, the incremental change in disseminated values, and highlight the strategic aims of a city image like Rennes, a medium-sized city in the world: internationality and metropolity. This paper is scientifically innovative in that it is based on the temporal dimension of the CI (city image), which is most of the times studied at one moment in time, whereas this is a historiog-raphy (three decades 1984-2012).
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Submitted on : Monday, August 6, 2018 - 5:37:07 PM
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Charles-Edouard Houllier-Guibert. Les valeurs publiques locales au fil des décennies à travers la communication rennaise. CIST2018 - Représenter les territoires / Representing territories, CIST, Mar 2018, Rouen, France. ⟨hal-01854541⟩



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