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Healthy New Towns. Représenter et vendre la ville santé en Grande-Bretagne

Abstract : Health has recently drawn an increasing amount of attention and has become a central point of consideration both in the political arena and in the world of research. In particular, there is a growing interest in a number of diseases or medical conditions, such as overweight, respiratory problems and stress related conditions that are partly correlated to the urban environmental features of developed countries. Based on these considerations, our research aims to analyse three of the ten pilot projects proposed as part of the National Health Service's " Healthy News Towns " program. Our hypothesis is that major architectural and urban developments use health-related factors as a driving force and as marketing arguments. We aim to study the material produced to promote these projects (brochures, gazettes, websites) through a detailed graphical analysis, using specific tools of design-based disciplines such as architecture and urban design.
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https://hal.archives-ouvertes.fr/hal-01854531
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Submitted on : Monday, August 6, 2018 - 5:36:57 PM
Last modification on : Friday, September 14, 2018 - 9:56:10 AM
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  • HAL Id : hal-01854531, version 1

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Cecilia Di Marco, Stéphane Sadoux. Healthy New Towns. Représenter et vendre la ville santé en Grande-Bretagne. CIST2018 - Représenter les territoires / Representing territories, CIST, Mar 2018, Rouen, France. ⟨hal-01854531⟩

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