Modélisation de l'impact des croyances et de la communication sur la formation et la dynamique des attitudes : une approche multi-agents

Abstract : This paper presents a multi-agent model for simulating attitude formation and change based on individual’s perception of information and its diffusion through communication. We represent the attitude as an object-evaluation associations of varying strength proposed by Fazio [11]. We illustrate, through several simulation experiments, the role of communication on attitude dynamics.
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Kei-Léo Brousmiche, Jean-Daniel Kant, Nicolas Sabouret. Modélisation de l'impact des croyances et de la communication sur la formation et la dynamique des attitudes : une approche multi-agents. 22èmes Journées Francophones sur les Systèmes Multi-Agents (JFSMA'14), Oct 2014, Loriol-sur-Drôme, France. ⟨10.13140/2.1.1500.3846⟩. ⟨hal-01852249⟩

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