A Mixed Blessing

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Journal articles
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https://hal.archives-ouvertes.fr/hal-01838435
Contributor : Nicolas Aubert <>
Submitted on : Friday, July 13, 2018 - 1:05:01 PM
Last modification on : Monday, April 8, 2019 - 11:42:03 AM

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Diego Rinallo, Pauline Maclaran, Lorna Stevens. A Mixed Blessing. Journal of Macromarketing, SAGE Publications (UK and US), 2016, 36 (4), pp.425 - 442. ⟨10.1177/0276146716655780⟩. ⟨hal-01838435⟩

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