Modelling the impact of beliefs and communication on attitude dynamics: a cognitive agent-based approach
Résumé
In the context of military training for stabilization
operation of a crisis zone with civilian population, understanding
the formation of attitude and its dynamics is a key issue. This
paper presents a multi-agent model for simulating attitude forma-
tion and change based on individuals perception of information
and its diffusion through communication. We represent the
attitude as object-evaluation associations of varying strength pro-
posed by Fazio [1]. Individuals observe military operations. They
exchange and revise beliefs about social objects depending on
multiple criteria deriving from social psychology theories. They
compute their attitude value based on analytic assessment of these
beliefs. We illustrate, through several simulation experiments, the
role of communication on attitude dynamics.
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