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Using guilt appeals in communication

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https://hal.archives-ouvertes.fr/hal-01828356
Contributor : Camille Chédotal <>
Submitted on : Tuesday, July 3, 2018 - 10:39:26 AM
Last modification on : Thursday, May 7, 2020 - 10:46:03 AM

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Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, Marine Le Gall-Ely. Using guilt appeals in communication. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2017, 32 (4), pp.91 - 110. ⟨10.1177/2051570717706830⟩. ⟨hal-01828356⟩

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