Qu’est-ce que gaspiller un objet pour les consommateurs ? Triangulation des méthodes pour définir et conceptualiser le gaspillage des objets

Abstract : The subject of this article is the waste of objects. Its objective is to understand socialrepresentations (N = 280), to put them in perspective of those of waste (N = 400) and to proposedefining characteristics. An initial lexical analysis shows that the structure of the hard core ofthe waste of objects is composed of a gesture and a content, a food; the periphery beingconstituted by what is wasted (clothes). A thematic analysis based on data definitions byindividuals shows that waste is structured around quantifiers of quantity (not enough, not more),negation (not), so (better, badly) describing their practices as objects. Theoretical andorganizational implications are finally discussed.
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Eva Delacroix, Valérie Guillard. Qu’est-ce que gaspiller un objet pour les consommateurs ? Triangulation des méthodes pour définir et conceptualiser le gaspillage des objets. 4ème Journée de Recherche en Marketing du Grand Est, Mar 2018, Mons, Belgique. ⟨hal-01824756⟩

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