Online consumer learning as a tool for improving product appropriation

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https://hal.archives-ouvertes.fr/hal-01820710
Contributor : Isabelle Celet <>
Submitted on : Friday, June 22, 2018 - 8:58:04 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Nadia Steils, Dominique Crié, Alain Decrop. Online consumer learning as a tool for improving product appropriation. Journal of Retailing and Consumer Services, Elsevier, 2018, ⟨10.1016/j.jretconser.2018.04.007⟩. ⟨hal-01820710⟩

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