Are loyalty program members really engaged? Measuring customer engagement in loyalty programs

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https://hal.archives-ouvertes.fr/hal-01820365
Contributor : Isabelle Celet <>
Submitted on : Thursday, June 21, 2018 - 3:25:26 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Virginie Bruneau, Valérie Swaen, Pietro Zidda. Are loyalty program members really engaged? Measuring customer engagement in loyalty programs. Journal of Business Research, Elsevier, In press, 91, pp.144-158. ⟨hal-01820365⟩

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