N. Singh and X. Vives, Price and Quantity Competition in a Differentiated Duopoly, The RAND Journal of Economics, vol.15, issue.4, pp.546-554, 1984.
DOI : 10.2307/2555525

L. Friedman, Game-Theory Models in the Allocation of Advertising Expenditures, Operations Research, vol.6, issue.5, pp.699-709, 1958.
DOI : 10.1287/opre.6.5.699

M. Esmaeili, M. Aryanezhad, and P. Zeephongsekul, A game theory approach in seller???buyer supply chain, European Journal of Operational Research, vol.195, issue.2, pp.442-448, 2009.
DOI : 10.1016/j.ejor.2008.02.026

M. H. Degroot, Reaching a Consensus, Journal of the American Statistical Association, vol.38, issue.345, pp.118-121, 1974.
DOI : 10.1287/mnsc.15.2.B61

M. Tsang, S. Ho, and T. Liang, Consumer attitudes toward mobile advertising: An empirical study, International journal of electronic commerce, vol.8, issue.3, pp.65-78, 2004.

M. Woerndl, S. Papagiannidis, M. Bourlakis, and F. Li, Internet-induced marketing techniques: Critical factors in viral marketing campaigns, International Journal of Business Science and Applied Management, vol.3, issue.1, 2008.

M. Caponigro, B. Piccoli, F. Rossi, and E. Trélat, Sparse feedback stabilization of multi-agent dynamics, 2016 IEEE 55th Conference on Decision and Control (CDC), pp.4278-4283, 2016.
DOI : 10.1109/CDC.2016.7798917

F. Dietrich, S. Martin, and M. Jungers, Control via Leadership of Opinion Dynamics with State and Time-Dependent Interactions, IEEE Transactions on Automatic Control, vol.63, issue.4, 1109.
DOI : 10.1109/TAC.2017.2742139

URL : https://hal.archives-ouvertes.fr/hal-01581923

R. Hegselmann, S. Kurz, C. Niemann, and J. Rambau, Optimal opinion control : The campaign problem, Journal of Artificial Societies and Social Simulation, vol.18, issue.3, 2015.

P. Domingos and M. Richardson, Mining the network value of customers, Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining , KDD '01, pp.57-66, 2001.
DOI : 10.1145/502512.502525

D. Arthur, R. Motwani, A. Sharma, and Y. Xu, Pricing Strategies for Viral Marketing on Social Networks, International Workshop on Internet and Network Economics, pp.101-112, 2009.
DOI : 10.1007/978-3-642-10841-9_11

S. Lasaulce and H. Tembine, Game Theory and Learning for Wireless Networks : Fundamentals and Applications, 2011.
URL : https://hal.archives-ouvertes.fr/hal-00661625

A. M. Masucci and A. Silva, Strategic resource allocation for competitive influence in social networks, 2014 52nd Annual Allerton Conference on Communication, Control, and Computing (Allerton), pp.951-958, 2014.
DOI : 10.1109/ALLERTON.2014.7028557

URL : https://hal.archives-ouvertes.fr/hal-00950653

V. Varma, I. Morarescu, S. Lasaulce, and S. Martin, Opinion dynamics aware marketing strategies in duopolies, 2017 IEEE 56th Annual Conference on Decision and Control (CDC), 2017.
DOI : 10.1109/CDC.2017.8264227

URL : https://hal.archives-ouvertes.fr/hal-01653183

A. Martins, CONTINUOUS OPINIONS AND DISCRETE ACTIONS IN OPINION DYNAMICS PROBLEMS, International Journal of Modern Physics C, vol.5, issue.04, pp.617-624, 2008.
DOI : 10.1016/j.physa.2003.10.041

J. Nash, Non-cooperative games, Annals of Mathematics, pp.286-295, 1951.

J. B. Rosen, Existence and Uniqueness of Equilibrium Points for Concave N-Person Games, Econometrica, vol.33, issue.3, pp.520-534, 1965.
DOI : 10.2307/1911749

I. Gilboa and A. Matsui, Social Stability and Equilibrium, Econometrica, vol.59, issue.3, pp.859-867, 1991.
DOI : 10.2307/2938230

URL : https://hal.archives-ouvertes.fr/hal-00753235

A. Matsui, Best response dynamics and socially stable strategies, Journal of Economic Theory, vol.57, issue.2, pp.343-362, 1992.
DOI : 10.1016/0022-0531(92)90040-O

J. Hofbauer and S. Sorin, Best response dynamics for continuous zerosum games, Discrete and Continuous Dynamical Systems Series B, p.215, 2006.

S. Boyd and L. Vandenberghe, Convex optimization, 2004.