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Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

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https://hal.archives-ouvertes.fr/hal-01810596
Contributor : Isabelle Celet <>
Submitted on : Friday, June 8, 2018 - 9:01:10 AM
Last modification on : Wednesday, September 30, 2020 - 3:18:55 AM

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  • HAL Id : hal-01810596, version 1

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Patricia Rossi. Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing, pp.1595, 2017, 978-3-319-47330-7. ⟨hal-01810596⟩

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