Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

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Submitted on : Friday, June 8, 2018 - 9:01:10 AM
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Patricia Rossi. Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing, pp.1595, 2017, 978-3-319-47330-7. ⟨hal-01810596⟩

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