Building Brands via Corporate Social Responsibility

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https://hal.archives-ouvertes.fr/hal-01808222
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Submitted on : Tuesday, June 5, 2018 - 3:01:28 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : hal-01808222, version 1

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Adam Lindgreen, François Maon, Christine Vallaster. Building Brands via Corporate Social Responsibility. Charles Blankson (éd.); Francesca Dall'Olmo Riley (éd.); Jaywant Singh (éd.). The Routledge Companion to Contemporary Brand Management, Routledge, pp.228-254, 2016. ⟨hal-01808222⟩

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