Product placement, its supporters and detractors : A quest for balance

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https://hal.archives-ouvertes.fr/hal-01803193
Contributor : Isabelle Celet <>
Submitted on : Wednesday, May 30, 2018 - 10:36:50 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Karine Charry, Tina Tessitore. Product placement, its supporters and detractors : A quest for balance. Patrick De Pelsmacker (éd.). Advertising in New Formats and Media : Current Research and Implications for Marketers, Emeraldinsignt, pp.265-290, 2016. ⟨hal-01803193⟩

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