HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions

Vincent Chauvet 1 Bruno Kocher 2 Brigitte Muller 3
1 CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon
CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille, IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon, UTLN - Université de Toulon
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
3 HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)
Document type :
Conference papers
Complete list of metadata
https://hal.archives-ouvertes.fr/hal-01801072
Contributor : Ali Ghods Connect in order to contact the contributor
Submitted on : Thursday, March 3, 2022 - 6:06:05 PM
Last modification on : Friday, March 11, 2022 - 3:10:00 AM

File

Vignette du document
What makes people evaluate dif...
Files produced by the author(s)

Identifiers

  • HAL Id : hal-01801072, version 1

Collections

HEC | UNIV-TLN | CNRS | UNIV-AMU | GRMANAGEMENT | CERGAM | CERGAMTOULON | INCIAM

Citation

Vincent Chauvet, Bruno Kocher, Brigitte Muller. What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions. 36th European Marketing Academy Conference, 2007, Reykjavik, Iceland. ⟨hal-01801072⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

97

Files downloads

7