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Conference papers

What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions

Vincent Chauvet 1 Bruno Kocher 2 Brigitte Muller 3
1 CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon
CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille, IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon, UTLN - Université de Toulon
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Submitted on : Thursday, March 3, 2022 - 6:06:05 PM
Last modification on : Friday, March 11, 2022 - 3:10:00 AM

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Vincent Chauvet, Bruno Kocher, Brigitte Muller. What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions. 36th European Marketing Academy Conference, 2007, Reykjavik, Iceland. ⟨hal-01801072⟩

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