What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions

Vincent Chauvet (1) , Bruno Kocher (2) , Brigitte Muller (3)

1 CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
3 HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)

Domaines: Gestion et management

Vincent Chauvet, Bruno Kocher, Brigitte Muller. What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions. 36th European Marketing Academy Conference, 2007, Reykjavik, Iceland. ⟨hal-01801072⟩