Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension

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Submitted on : Wednesday, May 23, 2018 - 12:08:59 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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François Colbert, Zakia Obaidalahe, Salerno Francis. Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension. International Journal of Arts Management, HEC Montréal. Chair in Arts Management, 2017, 20 (1), pp.21-30. ⟨hal-01798250⟩

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