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Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension

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https://hal.archives-ouvertes.fr/hal-01798250
Contributor : Isabelle Celet <>
Submitted on : Wednesday, May 23, 2018 - 12:08:59 PM
Last modification on : Tuesday, September 17, 2019 - 4:20:08 PM

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François Colbert, Zakia Obaidalahe, Salerno Francis. Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension. International Journal of Arts Management, HEC Montréal. Chair in Arts Management, 2017, 20 (1), pp.21-30. ⟨hal-01798250⟩

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