A Visible Light Communication based positioning system for intuitive advertising in supermarkets

Abstract : Over the years, smart advertising has become a key marketing tool for brands to communicate with their potential customers in a place where a large number of people live. For that, supermarkets are ideal advertising spaces since hundreds of consumers visit them every day and are receptive to the advertising that is offered to them. In this paper, we propose a new system that can smartly transmit advertising to contains ubiquitously customers of a supermarket using a LED lighting system embedding the VLC technology. This system aims to offer a solution to help brands to study the relevance of the deployed advertising campaign through a low-cost implementation.