Multicultural marketplaces

Catherine Demangeot 1, 2 Amanda Broderick C. Samuel Craig
1 IESEG
2 LEM - Lille économie management - LEM - UMR 9221
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Journal articles
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https://hal.archives-ouvertes.fr/hal-01745609
Contributor : Marion Romo <>
Submitted on : Wednesday, March 28, 2018 - 1:44:46 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Catherine Demangeot, Amanda Broderick, C. Samuel Craig. Multicultural marketplaces. International Marketing Review, Emerald, 2015, 32 (2), pp.118 - 140. ⟨10.1108/IMR-01-2015-0017⟩. ⟨hal-01745609⟩

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