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A marketing perspective on business models

Hubert Gatignon 1 Xavier Lecocq 2 Koen Pauwels 3 Alina Sorescu
1 INSEAD
2 LEM - Lille économie management - LEM - UMR 9221
3 Ozyegin University
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https://hal.archives-ouvertes.fr/hal-01745312
Contributor : Marion Romo <>
Submitted on : Wednesday, March 28, 2018 - 10:15:59 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Hubert Gatignon, Xavier Lecocq, Koen Pauwels, Alina Sorescu. A marketing perspective on business models. AMS Review, 2017, 7 (3-4), pp.85 - 89. ⟨10.1007/s13162-017-0108-5⟩. ⟨hal-01745312⟩

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