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Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

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https://hal.archives-ouvertes.fr/hal-01745306
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Submitted on : Wednesday, March 28, 2018 - 10:13:15 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Catherine Janssen, Joëlle Vanhamme, Sina Leblanc. Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. Journal of Business Research, Elsevier, 2017, 77, pp.167 - 174. ⟨10.1016/j.jbusres.2016.12.009⟩. ⟨hal-01745306⟩

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