A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : A cross-cultural study in France and Japan

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Submitted on : Wednesday, March 28, 2018 - 9:58:57 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Elodie Gentina, Kun-Huang Huarng, Mototaka Sakashita. A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : A cross-cultural study in France and Japan. Journal of Business Research, Elsevier, 2017, 89, pp.361-370. ⟨10.1016/j.jbusres.2017.12.032⟩. ⟨hal-01745287⟩

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