Skip to Main content Skip to Navigation
Journal articles

Global brand ownership: The mediating roles of consumer attitudes and brand identification

Document type :
Journal articles
Complete list of metadata

https://hal.archives-ouvertes.fr/hal-01744769
Contributor : marion romo Connect in order to contact the contributor
Submitted on : Tuesday, March 27, 2018 - 4:10:21 PM
Last modification on : Tuesday, April 12, 2022 - 4:12:03 PM

Identifiers

Collections

Citation

Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz. Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, Elsevier, 2016, 69 (9), pp.3629 - 3635. ⟨10.1016/j.jbusres.2016.03.023⟩. ⟨hal-01744769⟩

Share

Metrics

Record views

40