Global brand ownership: The mediating roles of consumer attitudes and brand identification

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Submitted on : Tuesday, March 27, 2018 - 4:10:21 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz. Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, Elsevier, 2016, 69 (9), pp.3629 - 3635. ⟨10.1016/j.jbusres.2016.03.023⟩. ⟨hal-01744769⟩

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