Proximité identitaire et comportement du consommateur dans la supply chain

Abstract : Proximity and Consumer Behaviour within supply chain Abstract: Consumers tend to research meaningful acts of purchase creating proximity between their consumption and their own identity. This type of proximity is called "identity proximity" by Bergadaà and Del Bucchia (2009). The results of the three study presented show that the consumer perception of their identity depends on the cultural, geographic and time context. The research of more identity proximity influences the consumer at many levels and leads their choices in services and products, supply chains and behaviours. The implications for all stakeholders (producers, distributors, local institutions, consumers themselves) now represent as many fields of actions.
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Claire Capo, Odile Chanut, Virginie Noireaux, Jean-François Toti. Proximité identitaire et comportement du consommateur dans la supply chain. Etienne Thil, Université Paris Dauphine, Oct 2014, Paris, France. ⟨hal-01739515⟩



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