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How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

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https://hal.archives-ouvertes.fr/hal-01726500
Contributor : Yolande Piris Connect in order to contact the contributor
Submitted on : Thursday, March 8, 2018 - 1:11:31 PM
Last modification on : Tuesday, May 26, 2020 - 11:06:02 AM

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  • HAL Id : hal-01726500, version 1

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Yolande Piris. How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth. American Marketing Association, May 2014, Indianapolis, United States. ⟨hal-01726500⟩

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