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How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

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https://hal.archives-ouvertes.fr/hal-01726490
Contributor : Yolande Piris Connect in order to contact the contributor
Submitted on : Thursday, March 8, 2018 - 1:00:18 PM
Last modification on : Monday, August 24, 2020 - 7:44:45 PM

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Yolande Piris. How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2014, 28 (3), pp.44 - 57. ⟨10.1177/2051570713505476⟩. ⟨hal-01726490⟩

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