Skip to Main content Skip to Navigation
Journal articles

New Conjoint Approaches to Scaling Brand Equity and Optimising share of Preference Prediction

Complete list of metadata

https://hal.archives-ouvertes.fr/hal-01716567
Contributor : Jean-François Petiot Connect in order to contact the contributor
Submitted on : Friday, February 23, 2018 - 6:21:42 PM
Last modification on : Wednesday, April 27, 2022 - 4:40:25 AM

Identifiers

Citation

Hervé Guyon, Jean-François Petiot. New Conjoint Approaches to Scaling Brand Equity and Optimising share of Preference Prediction. International Journal of Market Research, World Advertising Research Center, 2015, 57 (5), pp.701 - 725. ⟨10.2501/IJMR-2015-059⟩. ⟨hal-01716567⟩

Share

Metrics

Record views

89