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V. Yu, A. Chernova, and . Professor, People's Friendships University of Russia, Department of Marketing Professional interests: world economy, marketing of transnational companies, importsubstitution, product personalization, oneto-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization, managing data-driven advertising campaigns, Cand. Sci. (Economic)

A. M. Zobov, C. Professor, and . Sci, People's Friendships University of Russia, Head of the Department of Marketing Professional interests: cooperation with BRICs countries, international marketing strategies, strategic marketing, world economy, marketing of transnational companies, importsubstitution, product personalization, one-to-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization

V. S. Starostin, A. Professor, and C. Sci, Head of Advertising and PR Department Professional interests: product personalization, one-to-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization, managing data-driven advertising campaigns

G. V. Butkovskaya and A. Professor, Professional interests: marketing strategy, digital marketing, marketing communications. Recent articles are published in a cooperation with research colleaques in a field of practical aspects of applying the model of operational digital marketing; native advertising as a tool of communication campaigns; how digital environment transforms operational marketing, Cand. Sci. (Economic)