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People's Friendships University of Russia, Department of Marketing Professional interests: world economy, marketing of transnational companies, importsubstitution, product personalization, oneto-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization, managing data-driven advertising campaigns, Cand. Sci. (Economic) ,
People's Friendships University of Russia, Head of the Department of Marketing Professional interests: cooperation with BRICs countries, international marketing strategies, strategic marketing, world economy, marketing of transnational companies, importsubstitution, product personalization, one-to-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization ,
Head of Advertising and PR Department Professional interests: product personalization, one-to-one marketing, interactive marketing communications. Recent articles are published in a cooperation with research colleaques in a field of retailer's communication strategies; product personalization, managing data-driven advertising campaigns ,
Professional interests: marketing strategy, digital marketing, marketing communications. Recent articles are published in a cooperation with research colleaques in a field of practical aspects of applying the model of operational digital marketing; native advertising as a tool of communication campaigns; how digital environment transforms operational marketing, Cand. Sci. (Economic) ,