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Plan vert des universités : plan stratégique ou outil de communication ?

Abstract : Firstly, the article points the multidimensional aspect of Universities performances, concomitantly with, on the one hand, the definition of new approaches to sustainable development and social responsibility and, on the other hand, the importance taken by stakeholders in their strategy, their steering and in their communication, in particular through a document called " Plan vert ". It then presents the case of three French universities using such a Green Plan, in order to verify, on the ground, the role given to this tool, namely, between strategic plan and communication tool.
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https://hal.archives-ouvertes.fr/hal-01695045
Contributor : Jean-Francis Ory <>
Submitted on : Thursday, November 15, 2018 - 10:05:28 PM
Last modification on : Friday, October 23, 2020 - 4:56:26 PM

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  • HAL Id : hal-01695045, version 2

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Jean-Francis Ory, Jean-Luc Petitjean, Thierry Côme. Plan vert des universités : plan stratégique ou outil de communication ?. Management & Sciences Sociales, Kedge Business School, 2016, pp.46-62. ⟨hal-01695045v2⟩

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