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Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs

Abstract :

The aim of this paper is to compare the knowledge, acquired in the academic environment, of the influence of the different factors of atmosphere on the customers' reactions with the distributors' practices in order to make a synthesis of a specific and emergent marketing : the sensory marketing of the store.

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https://hal.archives-ouvertes.fr/hal-01660947
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Submitted on : Monday, December 11, 2017 - 3:33:18 PM
Last modification on : Friday, May 10, 2019 - 12:44:02 PM

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  • HAL Id : hal-01660947, version 1
  • OKINA : ua16517

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Bruno Daucé, Sophie Rieunier. Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs. Colloque Etienne Thil, 2000, La Rochelle, France. ⟨hal-01660947⟩

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