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Putting sense of place at the centre of place brand development

Abstract : Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users’ experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.
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https://hal.archives-ouvertes.fr/hal-01652803
Contributor : Agnes Francois-Lecompte <>
Submitted on : Thursday, November 30, 2017 - 4:59:34 PM
Last modification on : Thursday, May 7, 2020 - 10:46:03 AM

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  • HAL Id : hal-01652803, version 1

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Agnès François-Lecompte, Magali Trelohan, Michel Gentric, Manuelle Aquilina. Putting sense of place at the centre of place brand development. Journal of Marketing Management, Westburn Publishers, 2017, 33 (5/6), pp.400-420. ⟨hal-01652803⟩

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