Putting sense of place at the centre of place brand development

Abstract : Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users’ experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.
Type de document :
Article dans une revue
Journal of Marketing Management, Westburn Publishers, 2017, 33 (5/6), pp.400-420. 〈https://www.tandfonline.com/doi/abs/10.1080/0267257X.2017.1307872〉
Liste complète des métadonnées

https://hal.archives-ouvertes.fr/hal-01652803
Contributeur : Agnes Francois-Lecompte <>
Soumis le : jeudi 30 novembre 2017 - 16:59:34
Dernière modification le : mercredi 19 décembre 2018 - 15:26:07

Identifiants

  • HAL Id : hal-01652803, version 1

Citation

Agnès François-Lecompte, Magali Trelohan, Michel Gentric, Manuelle Aquilina. Putting sense of place at the centre of place brand development. Journal of Marketing Management, Westburn Publishers, 2017, 33 (5/6), pp.400-420. 〈https://www.tandfonline.com/doi/abs/10.1080/0267257X.2017.1307872〉. 〈hal-01652803〉

Partager

Métriques

Consultations de la notice

109