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Competing with ordinary resources

Abstract : One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.
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Contributor : Romain Boisselet Connect in order to contact the contributor
Submitted on : Monday, October 2, 2017 - 6:18:06 PM
Last modification on : Tuesday, April 12, 2022 - 4:12:03 PM


  • HAL Id : hal-01601831, version 1



Xavier Lecocq, Vanessa Warnier, Frédéric Fréry. Competing with ordinary resources. Mit Sloan Management Review, Sloan Management Review Association, 2015, pp.69-77. ⟨hal-01601831⟩



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