Competing with ordinary resources

Abstract : One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.
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Submitted on : Monday, October 2, 2017 - 6:18:06 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Xavier Lecocq, Vanessa Warnier, Frédéric Fréry. Competing with ordinary resources. Mit Sloan Management Review, Sloan Management Review Association, 2015, pp.69-77. ⟨hal-01601831⟩

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