Competing with ordinary resources

Abstract : One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.
Type de document :
Article dans une revue
Mit Sloan Management Review, Sloan Management Review Association, 2015, pp.69-77
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https://hal.archives-ouvertes.fr/hal-01601831
Contributeur : Romain Boisselet <>
Soumis le : lundi 2 octobre 2017 - 18:18:06
Dernière modification le : mardi 3 juillet 2018 - 11:29:00

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  • HAL Id : hal-01601831, version 1

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Xavier Lecocq, Vanessa Warnier, Frédéric Fréry. Competing with ordinary resources. Mit Sloan Management Review, Sloan Management Review Association, 2015, pp.69-77. 〈hal-01601831〉

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