How can socio-economics crisis promote sustainable behavior in rural regions? : The case of the farm M. Libânio S.A. in Brazil

Givago Barreto Martins dos Santos (1, 2) , Fatiha Fort (1, 2)

1 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
2 Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

In this paper, we aim to discuss what are the motivations that drive companies to adopt sustainable development principles. Precedent literature shows that the main motivations rely on contextual, organizational and individual factors that are directly related to the companies’ leaders. In the production of cocoa in Brazil, a severe economic crisis linked to phytosanitary disease causes damage to crops but also to the social level by an explosion of unemployment of many small producers who have lost everything. The group M. Libânio took the initiative to propose partnerships contracts with 40 families to welcome them on the farm and to share the results of the production. This initiative also served the group to legitimize its commitment in sustainable production that has certified products by Rainforest Alliance and opened the North American market.

Mots clés: economical crisis; cocoa; sustainable agriculture

Mots clés: développement rural; crise économique; cacao; agriculture durable; brésil

Domaines: Gestion et management

Givago Barreto Martins dos Santos, Fatiha Fort. How can socio-economics crisis promote sustainable behavior in rural regions? : The case of the farm M. Libânio S.A. in Brazil. Rural Development Conference 2017, Tomorrow People Organization. SRB., Jul 2017, Bangkok, Thailand. 15 p. ⟨hal-01594114⟩