Consumption Seen From the Gift: State of the Art and Prospective

Abstract : Consumption today is the object of attention from the humanities, anthropology and sociology, yet this has not always been the case. This article discusses the works on consumption of these disciplines in the last thirty years, with a special focus on the contributions in the field of Consumer Research. This branch of management sciences has approached consumption from various angles, including gift theory. This article discusses the place of gift in consumption and develops the idea of brands as symbolic gifts.
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Bernard Cova, Eric Remy. Consumption Seen From the Gift: State of the Art and Prospective. Revue du MAUSS, La découverte, 2014, Consommer, Donner, s'adonner. Les ressorts de la consommation, pp.187-208. ⟨http://www.journaldumauss.net/./?Revue-du-MAUSS-no44-Consommer⟩. ⟨hal-01581986⟩

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