De la transformation des établissements équestres en France lorsqu’ils intègrent la société des loisirs et de consommation

Abstract : From the 1960s and 1970s horses and riding became part of France’s leisure society. Moving away from teaching activities, with the emphasis on initiating people in an elite culture, this sector became more concerned with consumer needs. In this context, how is the offer to consumers structured and organized when faced with changing demands? If the latter are wider than before (the FFE is the third biggest French sports federation by membership), it has also become composite and often volatile. Equestrian facilities must, in addition, now face up to a very competitive market structure in France – 8,420 riding centers (FFE, 2014) – where the club logic has disappeared due to business constraints. This evolution also requires teaching professionals to adapt. Are we witnessing a transformation of skills, prioritizing leadership and business management at the expense of equestrian performance? Might this lead eventually to the emergence of new business models within riding centers, somewhere between assimilation and resistance?
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https://hal.archives-ouvertes.fr/hal-01572271
Contributor : Sylvine Pickel-Chevalier <>
Submitted on : Thursday, August 10, 2017 - 9:44:23 AM
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  • HAL Id : hal-01572271, version 1

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Gwenaëlle Grefe, Sylvine Pickel-Chevalier. De la transformation des établissements équestres en France lorsqu’ils intègrent la société des loisirs et de consommation. Mondes du tourisme, Paris: Éd. touristiques européennes, 2015, Mondes du tourisme, pp.136-149. ⟨www.mondesdutourisme.com⟩. ⟨hal-01572271⟩

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