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La responsabilité sociale de l'entreprise, vecteur de communication institutionnelle

Abstract : In this article, we suggest examining how companies integrate the concept of Corporate Social Responsibility (CRS) into their communications strategy and which are the consequences on the targets, of the choice of this axis of communication. We suggest illustrating our reflection by presenting a focus on the banking sector.
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https://hal.archives-ouvertes.fr/hal-01570902
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Submitted on : Tuesday, August 1, 2017 - 10:21:55 AM
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Article accepté RMS juin 2015...
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  • HAL Id : hal-01570902, version 1

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Nathalie Audigier. La responsabilité sociale de l'entreprise, vecteur de communication institutionnelle. Revue de Management et de Stratégie, VA Press, 2015, 6 (2), pp.13-28. ⟨hal-01570902⟩

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