Mobile social commerce - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2017

Mobile social commerce

Résumé

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

Mots clés

Fichier non déposé

Dates et versions

hal-01531352 , version 1 (01-06-2017)

Identifiants

Citer

Christine Balagué, Zhenzhen Zhao. Mobile social commerce. Apps management and e-commerce transactions in real-time, IGI Global Publisher, pp.159 - 175, 2017, Advances in e-business research (AEBR) book series, 978-1-5225-2449-6. ⟨10.4018/978-1-5225-2449-6.ch007⟩. ⟨hal-01531352⟩
138 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More