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Structuration de la recherche en marketing en France et point de vue des chercheurs sur les thématiques d'avenir

Abstract : This article analyses the process by which research in marketing has been constructed in France in the past and highlights the current visions and themes of interest for the researchers that will create its future. Documentary research and interviews were conducted to outline the structuring of research in marketing and to examine the extent to which it is embedded in the network of actors involved. A further study of research institutions and researchers allows for the mapping of eight themes in interest and relevant to the field of marketing. The researchers' thoughts on their positioning in relation to these themes are subsequently examined, along with their views on their role in relation to different groups, such as PhD students, businesses and broader groups in society.
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https://hal.archives-ouvertes.fr/hal-01516584
Contributor : Audrey Bonnemaizon <>
Submitted on : Monday, May 1, 2017 - 10:31:21 PM
Last modification on : Saturday, October 17, 2020 - 11:54:02 AM

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Amina Béji-Bécheur, Madeleine Besson, Audrey Bonnemaizon. Structuration de la recherche en marketing en France et point de vue des chercheurs sur les thématiques d'avenir. Décisions Marketing, Association Française du Marketing, 2013, Numéro spécial « Marketing: enjeux et perspectives » "Les 20 ans de Décisions Marketing", pp.43-64. ⟨10.7193/DM.072.43.64⟩. ⟨hal-01516584⟩

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