Consumer’s concern for food waste: conceptualization and proposition for a measuring scale

Guillaume Le Borgne (1, 2) , Lucie Sirieix (1, 2) , Sandrine Costa (1)

1 UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs
2 Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

This article proposes a conceptualization of concern for food waste and a measuring scale validated by empirical studies. After a literature review of the concept of environmental concern, we precise the construct of concern for waste and build a reliable and valid scale to measure this construct. On the basis of two quantitative studies (224 and 1018 respondents), two dimensions are distinguished and confirmed: a concern for food waste at a rather global level, and a sensibility to food waste at an individual level. Studying the predictive power of the sub-scales shows these two levels have distinct effects on food wasting behavior.

Mots clés: food waste; concern; scale; human feeding

Mots clés: gaspillage alimentaire; comportement des consommateurs; perception environnementale; alimentation humaine; consommation durable

Domaines: Gestion et management

Guillaume Le Borgne, Lucie Sirieix, Sandrine Costa. Consumer’s concern for food waste: conceptualization and proposition for a measuring scale. 45. EMAC Annual Conference, European Marketing Academy (EMAC). BEL., May 2016, Oslo, Norway. 7 p. ⟨hal-01506481⟩