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THE TECHNICAL OBJECT AS A RESOURCE FOR IMAGINARIES STIMULATION: THE CASE OF TWIZY IN THE AUTOMOTIVE INDUSTRY

Abstract : Traditionally perceived as a support of existing or latent imaginaries (Borup et al., 2006) technical objects can also support new imaginaries pre-determined by designers (Verganti, 2013) (Hatchuel, 2013) (Le Masson et al., 2011). This article suggests another approach: to consider technical objects as generative products (Brown et al., 2010) of new imaginaries non previously determined. How to evaluate the creation of new imaginaries? What are the potential advantages for an industrial firm in its innovation strategic management?
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  • HAL Id : hal-01503176, version 1

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Laura Le Du, Sophie Hooge, Pascal Le Masson. THE TECHNICAL OBJECT AS A RESOURCE FOR IMAGINARIES STIMULATION: THE CASE OF TWIZY IN THE AUTOMOTIVE INDUSTRY. Innovation Product Development Management (IPDM) , Jun 2015, Copenhagen, Denmark. ⟨hal-01503176⟩

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