Les PME: un contexte pertinent pour l'étude des leviers de la création de valeur partagée

Abstract : Using the concept of Creating Shared Value, Porter and Kramer (2006, 2011) suggest reconciling business strategy with CSR in organizations. However, Porter and Kramer appear to have developed their concept for large organizations. This study based on a survey of 488 French SME leaders tests the validity of the levers of the Creation of Shared Value in an SMEs’ context: (1) the participation in a local cluster, (2) the redesign of products/services and markets, (3) the redefinition of the value chain.
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Journal articles
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https://hal.archives-ouvertes.fr/hal-01495498
Contributor : Arnaud Gautier <>
Submitted on : Saturday, March 25, 2017 - 11:09:54 AM
Last modification on : Thursday, October 17, 2019 - 12:34:31 PM

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  • HAL Id : hal-01495498, version 1

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Arnaud Gautier, Anca Badea, Sandrine Berger-Douce. Les PME: un contexte pertinent pour l'étude des leviers de la création de valeur partagée. Management international, HEC Montréal, 2017, 21 (4), p.109-125. ⟨hal-01495498⟩

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