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Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?

Abstract : As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effect between channels.
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https://hal.archives-ouvertes.fr/hal-01488203
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 13, 2017 - 2:25:34 PM
Last modification on : Wednesday, February 3, 2021 - 12:34:02 PM

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Arnaud Rivière, Rémi Mencarelli, Bertrand Belvaux, Jessie Pallud. Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?. Systèmes d'Information et Management, Eska, 2016, 21 (4), pp.43-69. ⟨10.3917/sim.164.0043⟩. ⟨hal-01488203⟩

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