Innovation in retail: Impact of mobile phone on consumer behavior

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https://hal.archives-ouvertes.fr/hal-01478038
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Submitted on : Monday, February 27, 2017 - 6:41:35 PM
Last modification on : Friday, May 4, 2018 - 1:02:09 AM

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  • HAL Id : hal-01478038, version 1

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Zhuo Zhang. Innovation in retail: Impact of mobile phone on consumer behavior. 15th International conference on Marketing trends, Jan 2016, Venise, Italy. ⟨hal-01478038⟩

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