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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers

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Keywords : Economie
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https://hal.archives-ouvertes.fr/hal-01471995
Contributor : Lest Umr 7317 <>
Submitted on : Monday, February 20, 2017 - 2:39:40 PM
Last modification on : Thursday, January 18, 2018 - 2:07:28 AM

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  • HAL Id : hal-01471995, version 1

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Bernard Paranque, Bernard Cova. Brand value creation versus destruction : the relationship between consumers, marketers, and financiers. Paranque, Bernard and Pérez, Roland. Finance reconsidered : new perspectives for a responsible and sustainable finance, 10, Emerald, pp.245-261, 2016, Critical studies on corporate responsibility, governance and sustainability. ⟨hal-01471995⟩

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