Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions

Ali Abdallah Alalwan (1) , Nripendra P. Rana (2) , Yogesh K. Dwivedi (2) , Banita Lal (3) , Michael D. Williams (2)

1 BAU - Al-Balqa' Applied University [Salt]
2 Swansea University
3 Nottingham Trent University

This study aims to explore whether Jordanian customers’ perceptions on intention and adoption of Mobile banking (MB) services varies according to their demographic characteristics. As per the prior literature, five demographic factors, namely age, gender, income, education and customer’s experience with computer and Internet have been considered in the current study. The required data were collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The major statistical results (mean and standard deviation) demonstrate that the customers’ perceptions on intention and adoption of MB are likely to vary due to customers’ demographic differences. According to the current study’s findings, it was also noticed that despite the fact that the most of the sample respondents express a high intention to adopt MB, the adoption rate for the majority of MB services was low.

Mots clés: Mobile banking; Customer; Jordan; Demographic differences; Adoption; Behavioral intention

Domaines: Informatique [cs]; Réseaux et télécommunications [cs.NI]

Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Banita Lal, Michael D. Williams. Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.13-23, ⟨10.1007/978-3-319-25013-7_2⟩. ⟨hal-01448054⟩