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Analyse des interactions entre les éléments du dispositif formé par le réseau social d’entreprise : apport de l’étude du discours promotionnel des éditeurs de logiciel dans une table ronde.
Analyse des interactions entre les éléments du dispositif formé par le réseau social d’entreprise : apport de l’étude du discours promotionnel des éditeurs de logiciel dans une table ronde.
Abstract : Considering the enterprise social network as an info-communicational apparatus, we aim to capture the different discourses that cross it. We consider here the feasibility and the interest to analyse the promotional discourse of software vendors in the context of a round table moderated by a journalist, in front of an audience of information professionals. This in order to complete our analysis of interfaces from the social network platform, and to improve our analyse of the employees’ discourse, and of the one of promoters which are external to the organization.
Cited literature [13 references]
https://hal.archives-ouvertes.fr/hal-01445766
Contributor : Hélène Jacquenet Connect in order to contact the contributor
Submitted on : Saturday, March 25, 2017 - 10:37:01 AM
Last modification on : Thursday, April 30, 2020 - 11:00:11 AM
Long-term archiving on: : Monday, June 26, 2017 - 12:32:50 PM
Contributor : Hélène Jacquenet Connect in order to contact the contributor
Submitted on : Saturday, March 25, 2017 - 10:37:01 AM
Last modification on : Thursday, April 30, 2020 - 11:00:11 AM
Long-term archiving on: : Monday, June 26, 2017 - 12:32:50 PM
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